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As the tolerance brief is moving on, Kat and myself feel we are getting to a decent stage. We decided to voice record the public on what tests there tolerance and we got some funny and positive results. We are still in the creative process and ideas are always changing but from the research we both gathered, we would like to look towards a typographical poster or gorilla advertising. Here is a series of three posters I have done to show for a small meeting with our tutors in the next few days.


As I was researching some advertising campaigns, I came across these posters in the 2007 D and AD Annual for the Lonely Planet. I felt the concept of using images with a description of someone’s experience on an object was clever. Kat and I have decided to look into this a little more and explore the idea.

I have recently added some books to my collection. I have purchased No Logo by Naomi Klein. This is an in-depth book about branding. I first read parts of this while completing an essay last year but never took the time to finish it. I also bought Its Not How Good You Are, It's How Good You Want To Be and Whatever You Think, Think the Opposite by Paul Arden. I would say these are motivational books but I feel the points are very inspiring towards idea-based projects. Others are ABC 3D by Marion Bataille and Typeface: Classic Typography for Contemporary Design by Tamye Riggs (which I am greatly looking forward to exploring).


As the tolerance brief is moving on, Kat and myself began to research some typography posters for some inspiration. We were lucky to come across some nice work and hope to use the methods in our ideas. Here are some nice typographical layouts with a great use of colour. The website we found these posters from was smashingmagazine.com
As the first day of term arrived, one of the summer briefs was to research and perform a Pecha Kucha (usually pronounced in three symbols ‘’Pe-chak-cha’’) presentation. The details of this method of presentation is to use a power point slideshow and talk through each slide lasting 20 seconds with a total of 20 slides with a time period of 6 minutes and 40 seconds. Our brief was to prepare for half that time and slides. I collected some of my own previous work, some inspiration and also a small insight into what I would like to work with regarding materials and briefs in the future. The presentation went well and feel confidant in using this method again. Here is a 2.5 second per slide version of my presentation.


This week I had a phone call from a friend asking for some 21st birthday invites to be designed ASAP. His description was for them to be busy and to have a party like feel. I decided to look at nightclub flyers for some inspiration. I began using black and yellow as the colors interact so well. From there, I placed small boxes around each piece of text in a toned pink to lift it of the page. I sent the invites out and the client was over the moon. I decided to add a small tone of blue to the piece as it helps the design stand out more. Again, after sending these to the client, he was very happy with them and has decided to send them to the printers.