Manchester City Advertising

As my progression on the FMP moves forward, I have reached the stage of creating an advertising campaign for the museum. I have once again been exploring typography and copy writing similar to the Metro project. After generating a number of ideas, I am now happy to push a concept involving quotations further. I had noticed some more Manchester City adverts by design studio Music. I feel the use of image and text works well together and the action or pose within the photograph relates to the text cleverly.

Sarah Parker

While arranging a portfolio visit before travelling to London, I contacted design studio The London Branch. I was lucky to speak to Paul Fox, the creative director. He explained that I should contact a week before I travel due to the agencies busy schedule. He also advised that I should send over a sample of projects for himself and his fellow designers to evaluate and get a good understanding of my work. As I called again nearer the time of my trip, Paul unfortunately said he and the studio was to busy and I should think about contacting them another time I visit London. After arriving home, I had a response from senior designer Sarah Parker. She evaluated my projects I had was very positive about my Ringo Starr piece. Sarah advised that when e mailing work, always have your contact details within the pdf as agencies tend to delete your e mail and not store your address. Shara has said I can send over projects and ideas as they develop to get her opinion and advice in the future.

Lino Cuts

I was recently looking through some old work and came across some lino cut outs I had carved around four years ago. I remember the prints looking great every time I used the lino but after a number of goes, the wear and tear was beginning to show with cracks in the design. I have noticed that after some years of being stored, it has become more stronger. I plan to make some new prints and see where I can take the results. Something similar to the Ringo Starr project would be interesting.

Manchester City Advertising

Within my research for the FMP, I tend to use Music's Manchester City advertisements as a great source to learn copy writing and creative artwork for my ideas. I was aware of Music's football work for sometime and greatly appreciated the fine detail in the poster of City player Emmanuel Adebayorr. When discussing this with Craig Oldham around early October, he explained that Music was asked to design a number of posters for some games. The reason behind using Adebayorr as a concept was that the upcoming game being advertised was against Arsenal, the players former club. Craig decided to design a poster with the subjects which the fans and media were discussing around the time of the fixture. Taking the project further and using some vinyl on the floor of the Manchester Arndale shopping centre directly outside the clubs souvenir store worked greatly. Very similar to my approach with the class illustrated design, but much more effective and well executed.

Print & Pattern by Bowie Style

As a member of Facebook, I recently became a fan of Lawrence King Publishing and while checking my messages, I had noticed a post about a review on a newly published book called Print & Pattern by Bowie Style. As I looked further, I had noticed that some of the designs on the post had a similar theory to what I was trying to conquer with my psychedelic illustrated type with the class names. The shapes and caricatures featured on this design works greatly. The curves and scale of each illustrative drawing fits preciously. I hope to one day apply my ideas in a similar fashion.

Lauren Moriarty

I recently contacted Lauren Moriarty thanking her for the recent talk she had given some weeks ago. As I decided to focus my comparison report around her decisions when graduating, I felt she may like to read my post. I was intrigued to see what Lauren may think as when practitioners give me feedback or advice on my work, I find it interesting that they have taken the time to look at something you have done. Lauren felt my report was good to read and asked if she may post a link of my blog on her website. I felt honoured and look forward to asking Lauren further questions regrading the next steps when graduating.

Gatorade Advertising

As a football fan myself, I felt I had already new a great deal about the game but after reading books, browsing blogs and also visiting museums, I was surprised to realise how much their is to learn. At this moment in time, I feel confident with the logo and stationary I have produced for my FMP and I now plan to concentrate on an advertising campaign. I noticed some adverts for sports drink gatorade and felt how this has been executed brilliantly. As I focus on football memories, these adverts highlight a sporting historical moment with a funny, unique twist using a child's face in place of the famous athlete. I would like to add a funny, entertaining theme to my idea but most importantly, make people get up and visit the museum.