While the degree was approaching the Christmas period, we were given the opportunity to take on briefs set by real life companies. I had a choice of four different one’s and decided to go for something I have never really done before. The object of the brief was to make Ping Pong more appealing. As the sports leading brand in equipment set the brief (Butterfly), they wanted the sport to grow and get more popular. In reality the audience of the brief was set for the likes of myself as the target age was around 18 to 35 year old's. At first, I decided to research the sport and look into the type of people who play the sport. I wanted to know what drives them to get up and play. I also wanted to see the possibilities of fitting ping Pong into my lifestyle.
I first decided to watch a game of Ping Pong at the local sports centre. I have to admit, I wasn’t overly keen on taking this activity up. The game seemed to laid back and boring. I brought the matter up in a team meeting while discussing our progress in our work during lesson. My tutor insisted on me to stop watching and start playing to know the real feel of the sport. I did this and it changed my opinion on the sport totally. I felt after playing I understood the brief more. It seemed to me like it was back and fourth all the time. After this, my ideas were flowing and I wanted to run with every idea.
The idea at the moment is using the back and fourth, fast paste style applied on a series of posters. This design hopefully will work on a number of applications. My original idea for this was to have a film in some way where the lines go back and fourth making the poster as you see it now. No doubt changes will be made but I feel it’s a good starting point towards the brief.
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