Monday, 27 September 2010
Tuesday, 14 September 2010
Sunday, 11 July 2010
I have decided to carry on working towards my project with the National Football Museum by thinking of new ways to promote and advertise the venue. I had come across this ad to indicate how much rubbish is dropped around one single area. The clever usage of garbage which piles up in the bus stop communicates a strong message with the audience greatly that if no one had cleaned the mess up, the area would be very untidy.
Thursday, 8 July 2010
Friday, 7 May 2010
When showing your work, Adrian suggested that leaving the designer to go through your portfolio by letting them touch and feel the sleeves was key as it leaves you to explain each project however fast they want to look at it. When contacting an agency, Adrian advised that getting a name was a great first step to building a relationship up with yourself and a designer who in the future, could possibly lead to a job. One important area when writing a letter or e-mail was to never use sir or madam. Adrian explained that your message is sent to a particular individual and without one, it could be easily ignored. Explaining who you are and what projects you have been recently been working on was useful but do not over do it. As the designer will only be reading your message very quickly, keeping your text short and informative is significant.
Making a list of the design agencies you wish to work for was another area the group discussed. When you graduate, Adrian explained that you are part of the design world looking for a job. Standing out in the crowd was the most important area to think about and besides improving your portfolio, sending your CV in a unique way gained many advantages. Adrian told a story of when he was at Intro (his design agency in London), a package was delivered with the words Bomb on the cover. The building was evacuated and caused a huge scare within the workplace. On a closer inspection, the package was infact a recent graduates CV. When sending some samples of work, putting together too much may be straining on the designer looking as they have very little time to evaluate your ideas.
I decided to ask a few questions regarding placements and if they are vitally important towards getting a job within a high standard agency. Adrian explained that when offered a placement, ask yourself if it’s right for you. Will the agency pay for your travel costs? Will you learn one vital area of the industry a day? Are they taking the time for at least five minutes to explain what they are doing? Although I feel placements are vital, Adrian advised that sometimes agencies take advantage of an eager graduate unaware of certain areas within the industry. When on a placement however, showing a willingness to help out around the studio reflects to how well you wish to achieve with that company. Once again, Adrian told a story of how a student on an internship at Intro lifted over thirty heavy boxes filled with paper from one area of the building to the other without being asked. Showing a determination to do any job and show a willingness to help at any level sets good impressions towards the people above you.
Wednesday, 28 April 2010
Monday, 26 April 2010
While developing my FMP posters, I have been pushing my ideas towards creating images and shapes with type and producing a unique look to each idea. I had come across these typographic designs while researching a blog on the Internet called Abduzeedo. Besides posting different graphic solutions, the blog also had tutorials for software’s and ideas development.
Friday, 23 April 2010
Wednesday, 21 April 2010
As my Journal was completed this past January, I had looked at the work of Paul Rand and researched his history. I enjoyed his thinking and creative process greatly and recently, I had noticed some type posters on Creative Review blog. The use of space and colour is neatly designed and I plan to use this element within my ideas in the future.
While researching more design work involving football, I had come across a designer who had recently left Love Creative, former creative director Rory Sutherland. He now freelances but on his website, shows past work with the agencies he has worked for. I had noticed some Umbro designs for a booklet and poster Rory and Ste Owen had designed in 2009. I had discussed this project with Ste in the past and while generating new ideas and progressing further with my FMP project, this is a great piece of research towards generating new ideas to what I already have.
While researching past agencies which had held talks over the past two years, I came across some nice typographical posters designed by True North for a printers company. I mostly like how True North has changed each typeface for each poster. I plan to use this element within my posters and look forward to the results.
I have recently been working on my advertising campaign for my FMP involving football kits and using the elements and features of the shirt. I have begun to feel slightly frustrated with the stage I am currently at due to the art direction the posters are going. I had decided to once again, step away from the design area and look at other campaigns involving football what design agencies are currently doing. After searching the Internet, the Creative Review blog had posted all Music’s Manchester City posters. This past weekend, I had noticed the Carlos Tevez design in the newspaper and remember feeling emotionally intrigued due to my love of the sport and the recent game coming up. One element I wish to execute is to engage the audience with my ideas like these posters. I feel the illustration and use of typography is executed greatly and I plan to explore these methods with my ideas.