As the Metro work is moving on, the brief asks for a strap line to be used on all types of media. As my ideas are developing, I was interested to see how other newspapers sell the product. I contacted the Daily Mirrors design and advertising team to see what thoughts they had on strap lines, methods of advertising and different audiences to engage into. I was lucky to hear back from designer David Emin who replied with some positive ideas. He explained that the Metro is a paper for the audience to relax to and have the ''me time'' in the morning when traveling to work. He advised me to think about this area and work my ideas around this.
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