As I try to keep a fresh acknowledgement of clever ideas, I am also motivated to gain a better understanding of how to apply an idea for it to work. I am feeling very motivated with the Tolerance work as Kat and I feel we are close on answering the brief but we still find ourselves in a tricky patch of a applying our ideas effectively. I had noticed this Penguin advertising campaign in the 2006 D&AD Annual and the typographic idea of using quotations and focusing on the different shapes letter forms have, I feel the idea works perfectly.
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