Fake ID

This past week, Yvan Martinez and Joshua Trees came along to hold a lecture discussing sound and its different variations you can do with it. They are an independent graphic design company that focuses on cultural contexts (exhibitions, games, social media, websites, and workshops) who call themselves Fake ID. There talk didn’t cover much of there work in all honesty, but the message they were telling us what we can do, what we think and how we react to the motion of sound. Joshua explained ‘’ you cant close your ears to it’’ which I felt was quite a clever fact. He also touched on the big brands we depend on via advertising press ads and he said they are starting to realise sound as a commercial.

Fake ID began in Los Angeles when the Internet arrived around ten years ago and they have had MTV, Nike, Sony and Urban Outfitters (plus many more) as ongoing clients. It was unfortunate Fake ID didn’t show any work which is on there website as some of the stuff is very inspiring. Evan and James met had in a performance art group where the two had opposite backgrounds. Evan learnt mathematics where James was taught graphic design. They both chose to look towards another fields and met paths while doing a fine art course.

The day before the talk, we had the opportunity to work with Fake ID with a one-day brief workshop. We were paired in two’s and were given an image to analyse and write a script in the form of speech. We then later had to record this in front of the class, which was very fun to do. We had a choice of the script being a story, song, monologue, dialogue, translation etc. I was paired up with Jack Fowler and we had some great fun doing the brief. The aim of the project was experiment with how language and sound can guide, challenge or change how an image is read by developing characters through visual information alone.

We decided to choose a story, which we had a positive and funny response to. All though Fake ID didn’t show any work, there thinking and no how of design shown me that there are all aspects of design to work with and sound is definitely a growing concept to work on.