Manchester City Advertising

Within my research for the FMP, I tend to use Music's Manchester City advertisements as a great source to learn copy writing and creative artwork for my ideas. I was aware of Music's football work for sometime and greatly appreciated the fine detail in the poster of City player Emmanuel Adebayorr. When discussing this with Craig Oldham around early October, he explained that Music was asked to design a number of posters for some games. The reason behind using Adebayorr as a concept was that the upcoming game being advertised was against Arsenal, the players former club. Craig decided to design a poster with the subjects which the fans and media were discussing around the time of the fixture. Taking the project further and using some vinyl on the floor of the Manchester Arndale shopping centre directly outside the clubs souvenir store worked greatly. Very similar to my approach with the class illustrated design, but much more effective and well executed.