I recently decided to revisit Toxel.com, which has been a great web resource for inspiration and creative thinking. I came across some advertising campaigns to promote MacDonald’s from around the world. I was impressed greatly with the concepts within the two posters. I was also motivated by the billboard which had a sun dial which indicated a different MacDonald’s sandwich from six in the morning till twelve midday. Overall, the more I addressed these campaigns, I understand that creative thinking can be emotional and a tough journey but when finally thinking of a strong idea, reminds you that the creative process is all worth it.
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