I recently noticed a campaign from the NHS regarding quitting smoking. I myself do not smoke but I was deeply drawn to the idea of receiving a pack to help you through quitting. I was interested to apply for the Quit Kit to get a better understanding of how direct mail works and look forward to it arriving in the post. The box is designed to hold a number of items big enough to fit through a letter box so as I examine the structure, measurements and contents, I hope to learn from this and look into designing some direct mail myself in the future.
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