Tesco Ban

I have been analysing television adverts recently as I want a better understanding how a brand communicates an idea within moving image. I was surprised to understand that the effect television ads can have on people is highly effective. In 2007, Tesco had used Martin Clunes to purchase a bottle of milk in his pajamas as a unique idea to indicate Tesco being a one stop store. It came to my attention that Tesco had announced they have banned shoppers who enter the store in the pajamas on a quick visit and this led to the media to report the irony of the new rule. I had come across a number of articles and I found this quite comical and realise how strong advertising can be on the general public.