Perwoll Advertising

When I place my work in situ for my portfolio, I notice that many of my class mates have the same shot of a bus stop or advertising billboard. This concerns me greatly as standing out in the crowd is vital in the design industry. I decided to do browse the Internet for some bus stops and see if I could possibly use them instead of the ones I already have in my portfolio. While doing this, I came across this ad for some fabric conditioner which I felt was very clever. Instead of using print based or digital design, this ad actually shows real cotton in different colours indicating the shape of the product.