Tolerance Direct Male

I have recently been working again on the tolerance brief with fellow classmate Kat Speak and getting involved with our Ideas and starting to think of different solutions and medias from our last stage was refreshing and interesting. Kat and I had a long talk and decided to keep our ideas and see how far we could push them. One idea we has was to step away from advertising our ideas on posters and maybe using a piece of direct male as our promotion for the tolerance festival. As we began to discuss ideas, we were already sketching some positive visuals.

We decided to push it a little more to present to our tutors and get our idea on the computer. We managed to take what we had and design it in InDesign. The idea of the direct male is for the word tolerance highlighted within a see through column on the envolope and the letter pulling out to show the original idea. Also on the back would be the information about the event. As we shown this to out tutors, we were advised to think a little more and go back to the drawing bored.