Friday, 26 February 2010

Manchester United





Today I made a visit to Manchester United's design team for a portfolio visit. The experience of having my work evaluated by an in house agency such as Manchester United was an honer and I felt proud when walking through the entrance. As I waited in the reception, the head of design and brand management arrived.I was anticipating his opinion on not just my portfolio, but some ideas I had brought along from my FMP. As he greeted me, I was taken to an executive suite to show my work. As I looked to my left, the view of the pitch made me feel slightly nevus due to the structure and size of the stadium.

As I began to talk about my work, it was explained that another designer called will be attending for his input. I felt this was a great opportunity to get two designers opinions on my work and current ideas. As I began to explain my first piece, both was greatly interested in my methods of how I put together the Ringo Starr poster. I had explained about how I was thinking of placing images next to the art work to show my journey of creating the piece and they fully agreed. They had suggested I should think about placing the text in a different position so the information is more clearer. As we approached the Guggenheim project, it was a chance for me to see their reaction on the flip book I had produced to see if the idea communicated better. As they both played about with it, they enjoyed the physical format of the piece and agreed with me the flip book was a better way of showing the idea.

The English tea box project for Harvey Nichols raised some good areas of discussion as we talked about how the presentation could be better. As the original mock up was destroyed and now the font not accessible, I explained producing another version was tricky. They pointed out that using a similar font will work as the photography would sell the idea, not the fine detailed information. The Metro work was interesting to discuss as the three ideas I presented, I felt emotionally attached to the ideas but understood they still need working on.

The BBC work was fun to discuss as I had some mock ups made. They felt the small stick illustrations worked well and suggested they would function better if they were scaled down and combining them to one. As we reached to the end of the portfolio, I had some FMP rough designs for the logo I am currently developing. As I talked them through my ideas, both made some positive comments regarding how I could change certain areas and adapt them in a campaign. The use of colour and objects within football can be adapted within each team or country with the design of the strip and badge. This generated a great deal of ideas while discussing the project and it felt great getting feedback from designers who deal with football as a concept everyday.

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