As the FMP is two weeks underway, today, I was told the deadline was pushed forward six weeks for time to improve what we have for the end of year show. I decided to look at Craig Oldham’s Take it to the Streets campaign for Adidas. I found the concept of playing football on the streets and also playing at five a side pitches have a small similarity regarding space, rules and skill. I feel Craig’s ideas of using a piece of tape works well in regards to influencing people to play more football, as is my intention for my FMP. I have contacted Craig a sample and look forward to gathering some good research together.
Monday, 1 February 2010
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