Monday, 16 March 2009
Billboard Advertising
Recently, I have mainly been focusing on the YCN ping-pong brief. My previous idea was maybe using a strobe light effect on the movement of the ball but after some advice, the idea of having bright lighting with ping-pong has very little relation. My other idea was to still use the concept of the movement of the ball, but to apply it differently. My idea now is to someway use a dot-to-dot advertisement, which would also be a teaser campaign. I have tried various press methods including magazines and newspapers where the ads would come in a serious of three, where you find the first ad with around eight dots numbered from one to eight, the next the same but with more numbers then the final ad to have the lines joined up to show the journey of a ping-pong game. This would imply that ping-pong isn’t boring but also very competitive.
I felt that the idea wasn’t fulfilling its true potential in the application of a newspaper or magazine. My tutors advised me to possibly think about a billboard campaign as the space to work on would be a larger scale and the idea of this being a teaser campaign may possibly work better. For some research I have looked into some billboard advertisements and I came across some clever ideas.
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