Recently I attended a lecture held by a local graphic design agency called Glorious. The work they had on show was fantastic and I was not surprised when they mentioned some of it as award winning material. Such awards for their work varied from National Graphics, Design Week and DNAD to name a few. Some of their work stood out than others and I was very much impressed with the Red Dog identity project. The use of the logo in the different sections was satisfying to see. As the designs were for a communications company, the use of letters, invoices, receipts etc had the logo in slightly different positions, which separated each stationery item. As the logo was an illustrated dog, it became very functional. I can understand how Glorious would enjoy this brief and when presenting us the designs, they seemed to be an upbeat-motivated feel to it. ‘’We couldn't wait to sink our teeth into this project. We created 'RED dog' who performed various tasks. On stationery items it included him 'begging' on the invoice and 'fetching' on the address label. Fun and memorable’’.
Another piece of work which I also liked was the Hat Project. This was for the Manchester Metropolitan University. They was hosting an Australian-UK exchange between product designer/makers and wanted an exhibition catalogue and promotional material to show the craft skills of the participating individuals. I feel the idea is very strong and the usage works really well.
No comments:
Post a Comment