Our recent brief was to create an end sting for a company with the idea to re-enforce the their brand/image. An end sting is an identity/logotype/symbol or trademark that appears at the end of a television commercial and is nearly always animated. The brief was to create an end sting, which aims to leave the visual impression in the consumers’ minds eye. Individually, we were randomly given a company each, which we then had to have the logo as a vector. The reason for the logo to be a vector was because the end sting had to be created in the software Flash. I was given the Guggenheim Gallery in New York City. My first act was to research the Guggenheim and get an idea of what the venue looked like, what work they exhibit and most importantly, what the logo was.
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