Guggenheim New York

After numerous attempts I managed to get the logo as a vector. The hard part about this was the shape of the letter G and M. The typeface Guggenheim used is Futura Light but comparing each letter, there was a slight difference within the edges, curves and sharpness of the font. After this was corrected, I started to create some storyboards for the end sting. The length of the clip is 3 – 5 seconds so breaking it down was vital. After researching the building, I noticed the overview look of the Guggenheim is very similar to multiple letter G’s on top of each other. After a number of attempts, my current storyboard/idea will have the letter G layered with no indent above each other and a twist motion will reduce each layer so the sequence will show a finalised no indent G with the indent slowly pushing out. From here, the logo would blend in but at the same time reduce back for this to be displayed at the end.