Over the past two years, I have attended some lectures from D&AD. As an educational charity, they represent the global creative, design and advertising communities. They hold awards, similar to the YCN, which I have entered this year. D&AD describe the awards as ‘’The biggest and the best, rewarding outstanding creativity, mould-breaking thinking and the highest standard of design and innovation’’. The award is called a pencil and having one of these definitely makes you stand out from the rest of the crowed. The beauty about D&AD is their frame of mind is not to make any profit what so ever. They invest around £2 million in 18 different education programmes helping college and universities. They describe themselves as the ‘’Bridge’’ in between education and the work place.
While in Liverpool for the Biennial, D&AD held a presentation with some of the year’s candidates. This was definitely a huge boost for us all as being in Liverpool at the time, we also had the chance for this great lecture. We were explained how the work entered is judged and how the relationship between candidate agency’s can bring up politic issues.
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