I recently purchased three books to my growing collection. I have been keeping a close eye on Magma’s shelves and there new stock for a number of weeks and I finally decided to make the following purchases. They were Life’s a Pitch, Guerrilla Advertising and How To Be a Graphic Designer, Without Losing Your Soul. All three have some good stuff to reference from. Life’s a Pitch is about how to make the best approach in making a presentation to clients. It also touches on job interviews, meetings and how to be noticed in the design world. Guerrilla Advertising has examples of clever use in unconventional brand communication. Very similar to Advertising is Dead, Long Live Advertising, it has shows clever examples of the use of outdoor objects as a selling point. How To Be a Graphic Designer Without Losing Your Soul is definitely the most useful book out of all three as it covers most issues within the industry. From graduating looking for your first job, to setting up your very own studio.
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