Recently, I had completed a brief to design a typeface involving a subject/object matter of my choosing. This could be anything from household equipment to different type of foods. This was a fantastic opportunity working with such an open choice for design. As a designer, the chances you get as an employee or a student, a brief with no restrictions or rules is very rare. Although it was such an open brief, where I would start was in some way tricky. I started to look up the dictionary and find some useful words to see what the possibilities of ideas I could find. I came across a number of words but for some reason, I felt the word ’forward’ was interesting. I decided to research the word further and started looking into subjects such as movement, fast and speed. I had an idea to use arrows in my typeface. I was successful to design not one but two typefaces, which I am very happy with.
Friday, 3 April 2009
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