Saturday 25 April 2009

Toxel.com - Gillette Advertising Campaign



As I was browsing through Toxel.com (yet again), I come across an advertising campaign involving an ice resurface machine and a Gillette Fusion Power Razor. The idea for this ad I feel is fantastic and combines two subjects into a selling point perfectly. The idea of making the resurface machine seem as though the razors are giving the ice a smoother shave works well.

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