Music Design Agency

Recently I was lucky to attend a lecture held by graphics design agency Music. The arrival of Music began only a year and half ago. Anthony Smith, who held the lecture, graduated from Bolton in 1989 with a HND in graphics and he explained it took just over a year to land his first job in the industry. He advised to be prepared for when you graduate, as you will not just walk into a dream job. He strongly advised to focus on the main aim and stay positive. Anthony touched on some hints on interviews. He pointed out that presentation, being clear and positive is very vital but most importantly, having a strong attitude towards your work will show confidence. He also made some important facts on how he got his first job, how Music was set up and how they work. Anthony discussed sketching ideas on pad and paper was vital as if your just designing on the screen, it can be hard to judge a final outcome. He also explained one of the challenging things in the business is employing people. Judging all different designers can be hard to scale down so standing out from the rest is important in the industry.

Music began in a small flat and recently expanded to a reasonable size office in Manchester. I was shocked to believe a graphics agency can operate from a small flat but it was true. Anthony explained he graduated the HND in the recession so finding work was hard. He eventually worked for a number of agencies such as Tucker shot, Clarke and Williams over a period of 5 to 6 years then freelanced in London before setting up his own business, which unfortunately did not get off the ground. He was then contacted by Dave Simpson, a friend of Anthony to set up Music. Some of the ideas and work music had been very inspirational. Their clients included M.C.F.C and DNAD. One design, which I was intrigued by, was the job they did for Manchester City. As the football ground has spiral pillars, they created a number of large banners displaying each name of the season ticket holders. I appreciated the work, as so much detail in typography was clear to see. The brief set out was to involve the fans in a promotional campaign. I feel Music answered this perfectly.